Brussels based start-up Sailsense Analytics helps boat owners and rental companies to keep track on their property and improve sailing experience. In order to do so, they offer a fleet management dashboard, a mobile app and smart technology to capture the essential data.
I helped Sailsense by kick-starting their communication activities. I designed and wrote marketing newsletters, customer update newsletters, a knowledge base for customers and press releases, all in English. In addition, I redesigned their website, including clearer and shorter copy, crisp images and improved UX (all within the limitations of the CMS).